What is the Miss Universe Global Blockchain Voting App?

The Miss Universe Global Blockchain Voting App is the official digital platform for fans to cast their votes during the competition. It uses blockchain technology to ensure that every vote is secure, transparent, and tamper-proof.

Let us break down the differences between a traditional and blockchain-based voting app.

This means fans can trust that their support is counted fairly, knowing their votes can’t be tampered or manipulated. However, the app is more than just a voting tool.

A New Era of Fan Engagement

The app introduces AI companions modeled after contestants. These companions allow fans to interact with digital versions of each contestant and learn about their values, personal stories, and social causes.

In addition, the app serves as a one-stop hub for everything related to Miss Universe. Fans will find contestant updates, exclusive behind-the-scenes content, news, and highlights all within the same platform.

By combining voting, storytelling, and interactive technology, the app aims to create a richer and more engaging experience for fans around the world.

From Local Pilots to Global Launch

The technology was tested in regional pilots across Malaysia, Indonesia, Singapore, and Hong Kong. These early trials helped refine security measures, optimise user experience, and adapt to local regulations.

Miss Universe and Zetrix joins forces

After these successful pilots, Zetrix and Miss Universe presented the app’s concept and demonstrated its features ahead of the upcoming 74th Miss Universe pageant.

Why This Partnership Matters

Miss Universe connects audiences in over 130 countries. By adopting blockchain-powered voting, the organization aims to create a more unified and trustworthy system for global fan participation.

Raúl Rocha Cantú, President of the Miss Universe Organization, described the initiative as more than just a digital tool. In his words, it is “a platform that brings fans closer to contestants, their causes, and their cultures.”

For Zetrix, this collaboration serves as a showcase of blockchain and AI when applied to solve real-world challenges on the global stage.

If successful, the initiative could redefine how major international brands use emerging technologies to enhance credibility, engagement, and community connection.